InColor Insight knows that human beings intuitively associate certain qualities and feelings with certain colors.

Using this universal language, our profiles communicate easily and effectively using four primary colors to represent behavioral orientations. These colors evoke both behavioral and emotional instinctual responses:

    • Red – Action
    • Yellow – People
    • Blue – Ideas
    • Green – Structure


This simple scheme creates a fun, memorable shared language teams can use to apply the insights gained from PII and OPII on the job – where it counts.

The first time you hear a team member say at a meeting, “I suspect I need to apply a little more yellow today,” you’ll know what we mean.